Tanologist
Tanologist is set to revolutionise the tanning industry with a product that is completely controllable and can be personalised by the user to achieve the desired results.
Unlike other tanning products, Tanologist promises easy to use no drama application.
DELIVERING
Naming / Brand Positioning & Strategy / Brand Packaging
OBJECTIVE
Focusing on a Gen Z audience, Tanologist had to combine a scientific approach with a highly visual instagrammable story, appealing directly to its tribe. Lottie Tomlinson, make up artist and beauty influencer was approached to endorse the product.
RESULTS
We created the brand name, strap line ‘Intelligent Tanning’ and visual identity which all combine to create an aesthetic to underpin the brand's core values; scientifically created, clean, vegan friendly and packed with nutrients that are kind to your skin.
'Tanologist is the future of self-tanning’ - Fantastic to have the endorsement of make up artist and beauty influencer Lottie Tomlinson
